Here are some different images of advertising that I found interesting. I chose these images because corporations did not advertise them in magazine or online, they put them right out where the general public would see them, doing their daily activities. These images prove that there are many different ways of corporate advertising. Think of how many times you are watching a movie and the lead actor picks up a can of Pepsi? Most of the time it is so unnoticed because it has become a part of our culture. Advertising has become so prevelent that the audience corporations are trying to target do not even have to turn a television on to be reached. The audience is everywhere, walking down the street, driving to work, and watching sports events.
How important is corporate advertising? Not only is it extremely important in attracting customers and clients; but in attracting prospective employees as well. A company with a reputation for being a good employer will have an easier time recruiting new employees. Also, new ways of advertising are appearing everyday. With new technology being born, more interesting and attention grabbing ways of advertising are popping up. Take for example the simple billboard. Once just a large poster image with a few words to get the point across, the billboard has come a long way. Digital billboards consist of flashy attention grabbing images. Businesses as large as McDonalds and as small as an individual real estate agent are reaping the benefits of this new way of advertising.Here is a link to an article on digital billboard advertising http://www.inc.com/magazine/20080301/bright-lights-big-impact.html .
Another way that businesses are starting to advertise is through relations websites. Facebook and Myspace are examples that hubs of people of all ages have access to visit. By posting and adding corporations now have a gateway to anywhere and anyone they want to get to. Since these websites appeal most to college students, it is a great tool to recruit fresh new students to a company. I thought this article was interesting and it shows how much of an impact Myspace really has on its viewers.
