Wednesday, April 2, 2008

21st Century Communication Trends

Here is a picture of Stephen Borgatti


In order to demonstrate 21st Century Organizational Trends in Communication, our class was assigned a group project. In this project we would portray 1 of the 5 key organizational trends of Stephen P. Borgatti.
1.Globalization- increasing global sales, manufacturing, research and management
2. Diversity- workforce getting more heterogeneous
3. Flexibility-people that can respond differently to different situations
4.Flat- fewer levels of management
5. Networked- direct communication across unit
*** these ideas are portrayed more clearly here: http://www.analytictech.com/mb021/trendsin.htm
Our group was assigned Networked. We were asked to portray this through picture slides and were not able to use works. I feel that my group in our communications utilized all 5 of the organizational trends. We communicated with flexibility via telephone and email. We were a diverse group of individuals; all from different countries. We had a flat level of management.
We were asked to discuss the issue of Networked. We used three leading computer industries to portray our ideas. What we found is that computer industries are focused on making the environment a better place. For example, here is a the website that talks about Dells efforts http://i.dell.com/images/global/products/flash/red/index.html?dgc=JP&cid=27413&lid=622319
Overall what I took away from this project was a sense of understanding that organizations are changing. Even though they need to make a profit, that is not all they are about. They are focused on uniting a diverse work force and being socially aware as well.




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