There is a huge need for corporate communications. Whether a corporation is communicaing its image or strategy, both need to be communicated to the public and employees. It is in my opinion that employee communication goes hand in hand with employee satisfaction. I can think of so many times where I have said "Don't shop at Walmart, they do not treat their employees well." It is a trickle down effect. If employees are not happy, trust me they are going to spread the word about it.
Here is a link on the treatment of Walmart employees:
For example, case 6-1 in our text books is about the Coors industry. Lawsuits and unsatisfied employees led to the boycott of their products. Think about how many people just 1 employee knows. For every 1 unsatisfied employee, they could spread the word of poor employee treatment to dozens of people. Pretty soon everyone around that employee is not purchasing that companies product. Even worse, if you are black listed as a bad employer, you will have issues retaining and even gaining employees. It is always important to think about communication of your corporate image to the public.
Here is a link of someones opinion of the Coors Corporation, think of how this could hurt its public image:
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