When I mention the Enron, what comes to mind? Most likely the word scandal pops into your head. After the scandal of Enron, its identity, image and reputation were tarnished. The average person had no idea what Enron was, and some still don't, but they know that there was a scandal with it. It only takes a handful of employees to ruin the reputation of a company. No matter how many great events or deeds a corporation does, it only takes one to ruin its public image.
As individuals we covet our reputation. In our younger years we went to extremes to have the nicest clothes, to have the best things said about us. Much like it high school it only takes a few mistakes to ruin a corporations outter views.
Here is a link to a book, which you can read online, about the importance of reputation:
http://books.google.com/books?hl=en&lr=&id=m_4Cbz5f5uUC&oi=fnd&pg=PP13&dq=importance+of+reputation,+image+and+identity&ots=jYXfRrRrOT&sig=YkyPtfqaOQdL20rx9ZKnKpq27SE#PPA1,M1
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